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Frederick Booker Noe II was born in December 1929 and passed away in 2004

He introduced "Booker's Bourbon" in 1987 and coined the phrase “small batch” to describe his uncut unfiltered bourbon

Noe worked at beam for almost a half a century and was the "Master Distiller" for over 40 years

Booker was the sixth generation of the Beam family to make bourbon and a larger than life character, at 6-foot-4, Mr. Noe was a commanding figure

He retired in 1992 and spent the rest of his life traveling around the world and acting as an ambassador for Jim Beam, playing host at bourbon tastings and entertaining audiences weaving stories and history of his family.